How To Expand Online Based Businesses During Pandemic?

Millions of businesses are fighting to stand still in this pandemic situation soon after the virus hitting the economy. With the changing world due to the effect of the Covid-19 pandemic, there are still many ways to keep your business on the run and grow eventually. Many B2B eMarketplace like Tradeling are eying business expansion, mainly focusing on health and wellness products. And the demand for such products is increasing rapidly in recent days. No matter which industries you are in, find ways to minimize losses by capitalizing on opportunities.

Here are some of the most useful tips that can help you grow your business on a large scale during this pandemic situation.

  • Interacting with customers through social media sites (Facebook, Instagram, Linkedin, Twitter) and considering their perspective is significant for business expansion.
  • Building e-commerce sites for the customers to make it easy for them to do quick shopping online sitting from their home.
  • Make sure that you come up with unique products and services that can be used by all types of customers.
  • Take opinions from online platforms like Quora, Reddit, Medium, and other popular forums.
  • Research what other people are up to with the business around you to get ideas.
  • Provide protection and shopping safety for the customers by maintaining the safety rules to get rid of COVID-19.
  • Provide attracting discounts or offers on products and services to pull customers towards your business.

There are some people who are afraid to invest in new products and launch them, which should be stopped. Instead, start investing in products that are mostly demanded by the customers and have a good value in the market. Improve your selling skills and the skill of convincing the customers in purchasing your products.

Besides, try to improve your SEO and make your business appear high on the search engines when customers search for your products. Update your social media with detailed product information and photos and videos too. Dont miss adjusting your marketing strategy. Have a clear and accurate message related to this pandemic and how to do safe online shopping. Come up with a smiling approach towards your customers instead of joking in this pandemic situation, making customers remember your business.

It’s quite challenging to predict when the Covid 19 pandemic will stop around the globe. Important changes should be made to minimize loss and also have an increase in business expansion. You can go through a reliable B2B portal like Tradeling, Amazon, Alibaba, etc. These online selling sites have increased their sales twice more than in this pandemic situation.

Originally published at https://www.linkedin.com.

Marketing consultant and Chief executive at SK Online Marketing

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store